One place to manage all of your campaigns.
PX enables marketers to better navigate customer acquisition strategy and connects publishers and advertisers on every level they need connection. Its tools give buyers complete end-to-end insights into their campaigns and the ability to manage more sources in their programs more effectively.
The PX Open Exchange
PX offers the industry’s first transparent marketplace, a single solution to help marketers find customers from over 500 pre-vetted sources. In addition, PX delivers the tools and technology to launch efficient campaigns, implement effective pricing strategies, and track every lead throughout the entire sales funnel.
PX Private Marketplaces
Buyers and sellers who do business outside our Open Exchange can migrate those transactions into a PX Private Marketplace without losing any of their direct connections. Keep the private relationship, yet benefit from all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures.
Private Marketplaces means buyers can now directly interact with publishers, enhanced by PX’s delivery of real-time dynamic pricing, pre-integrated lead verification, and sales-data performance insights.
Source Management
PX helps you to manage more sources for leads. So whether your need is to test new opportunities, manage the complexity of dozens of sources in multiple campaigns, or simply to improve the effectiveness of an existing publisher relationship, PX increases your insights and returns and decreases the time spent generating them.
Available Leads
We believe it’s as important as anything to know what’s available to buy — before, during, and after a campaign runs. It may look like a small data point, but it’s a giant leap forward for insight that helps buyers to find the right price for the leads they truly want and helps sellers to sell more of their most prized inventory.
Sales Data Integration
Without internal sales data, marketers can only speculate on campaign performance, and they often make misinformed decisions on where to apply resources. So PX combines a customer’s pre-existing outcome data with PX’s source management, lead-scoring, lead-tracking data.
As a result, buyers see the actual performance of every source and can use that to better predict which leads will turn into sales, how, and from where. This end-to-end visibility drives real-time decision-making that significantly increases ROI.
