July 02, 2020

Increase your speed-to-lead, increase performance

Speed-to-lead is one of the most important KPI’s when leveraging real-time leads. In this update, we’ve extended lead-to-call tracking for shared lead campaigns. Each lead will get an individual masked phone number, so tracking can be done accordingly.
✓ PX Open Exchange ✓ Private Marketplaces

View publisher test leads in Test lead report

Publisher accounts created in PX can be configured to be in testing mode in > publisher settings. While in testing mode, leads posted by the publisher will show up in the Test lead reports (Reports > Test lead report). The report shows information about:

  • Test transactions
  • Request type
  • Sales model
  • Pass-back
  • Lead input
  • API response

✓ PX Open Exchange ✓ Private Marketplaces

More detail for better optimizations: Source performance report

View when disposition was uploaded/updated by your lead buyers. Added a timestamp below the report title for when disposition was updated last by buyers of your leads. Additionally, Performance vs Average is calculated as the ratio of Leads with disposition to Converted leads.

✓ PX Open Exchange ✓ Private Marketplaces

More traffic capacity and faster scalability

Implemented adjustments in order to load balancing our ping-post traffic and use a new developed ‘PX broker’ on the live environment.

Other bug fixes and updates

  • Fixed an issue in the Audit Log where the details of certain buyer actions we’re showing.
  • Continued development on Call disposition. Target CPA status and target CPA can now be configured in call campaign settings.
  • Call offers: Fixed an issue when strict comparison by the offer name was used, and some offers couldn’t be found. Now search in Offers Overview works as expected.
  • Fixed discrepancy between Leads converted report column and Conversion status on Leads overview page.
  • Fixed an issue when the publisher received duplicate emails when requesting to run an offer.