Lead to Call – Measure your speed-to-lead
Speed-to-lead is one of the most important metrics in the success of any lead campaign.
Any company buying leads should monitor this closely. In this release, you can now use PX to measure your contact or “speed-to-lead” performance. By masking the phone numbers of random leads, the contact rate & time can be measured and benchmarked against other players in the industry. Read more about it here
✓ PX Open Exchange ✓ Private Marketplaces
Neustar – Validation responses available on POST
You can now pass Neustar validation responses, codes and score results on the POST to your system or CRM.
✓ PX Open Exchange ✓ Private Marketplaces
Publishers – New Dashboards for API and Call Publishers
Lead and call publishers of the PX Open Exchange or Private Marketplaces now have a new dashboard! API Publishers can view Lead volume, RPL and lead disposition. Call publishers see call volume, average payout and % of paid calls vs total calls.
✓ PX Open Exchange ✓ Private Marketplaces
Next up for API Publishers is source performance: Aggregate disposition across attributed sourceID’s.
Reporting – Smart cache
We’ll be making updates to a few reports – making them load twice as fast. No action required, simply enjoy! Lead Post report was updated first.